Palmer Music Co is a music lessons, retail, and services shop based in Conway, AR. They are renowned for unbeatable service, talented music instructors, a variety of instrument brands, & music community involvement. They face unique challenges in the digital era, however, since people aren’t walking the streets to find their services anymore. Rather, they’re looking online. On top of that, there is the challenge of making a smaller business competitive against huge industry players that are already dominating the market. So, to adapt, they developed a strategy alongside their marketing team to help their revenue via some of their unique services and product offerings.
Ads highlight “free trial” lessons & showcase happy students & teachers
A church sound install landing page is SEO-rich with a “free consult” call to action button, leading to a contact form
Unique product video that highlights the variety of excellent instruments on their Reverb.com e-commerce store
In-person training and printable materials for staff to use in order to keep up with the influx of online sales & inquiries
In less than one year, the ads generated over 75 free trial lessons. The resulting student count got so high that PMC had to run another ad, but for hiring more instructors.
Organic inquiries from churches around Arkansas began to trickle in as the landing page settled into its niche and dominated the top spot on Google search results.
Compelling video turned into a targeted ad got people excited about all of the used instruments Palmer Music Co had on its Reverb e-commerce store, thereby driving sales.
What good is online sales traction if you aren’t equipped to handle it? After building and training on an online sales process, PMC was able to handle their online storefront with ease and keep momentum.
