Tucker Creek Vet is a veterinary clinic in Conway, AR. Their staff are caring, kind, and knowledgeable, and their facility is always clean and inviting. After walking in the building and meeting the staff, there is no reason to go anywhere else.
However, translating that in-person feeling into an online presence is difficult to do. How do you invite someone into a clean office with friendly staff online and tell a compelling story that captures and keeps clients? This is what we set out to do with TCV.
Google Ads around searches for vet services to position them better for phone calls related to veterinary care
Web content to gain more traction organically on Google search results for vets in Conway, AR
Photos of Tucker Creek Vet to tell the story of their friendly, knowledgeable staff and clean facility
A way for new and existing customers to reach out to TCV for appointments and to get questions answered
In 2025, Tucker Creek Vet received over 120 phone calls in the first quarter alone from Google Ads with a modest budget of a few hundred dollars per month.
After an SEO revamp of the website, which included adding proper heading tags, meta descriptions, image alt attributes, and the like, Tucker Creek Vet began ranking 3-4 positions higher for “local vets” and “vets in Conway.”
Previously, the website had stock photos devoid of people or animals, which distracted from the message of a local, genuine, people-focused vet clinic. The new coverage shows the team, customers, pets, and facility, showcasing the warmth you’d feel in person.
TCV had no way for customers to contact them besides a phone call. However, only being able to call puts stress on the staff to man the phone for urgent and non-urgent calls alike. Adding a simple online form allowed for both new and existing customers to have a way of contact for non-urgent questions or appointments.
